Beyond distributor!
Category creator!
KNU has been leading the changes in the dermo-cosmetics market by introducing the famous foreign dermo-cosmetics since 1999, and after expanding to the healthcare field, KNU grew into a company that represents Korea differentiated in the lifestyle field. KNU promises to strengthen the brand and distribution channel portfolio continuously to present new values to the partners.
1996
Since
4
Brands
3100
Channels
123
SKUs
Mission & Vision
KNU not only distributes the products of partners but also suggests brand positioning and product and channels operation strategy in the long-term point of view. KNU also suggests the continuous growth strategies customized for the brand¡¯s life cycle and market trend.
Mission
Value creation through
development of new categories
Vision
A reliable partner that
presents new values
Core value
As the most reliable partner based on 20 years of specialized marketing know-how, brand portfolio for creating synergy, and optimized distribution network, KNU tries to respond to the market changes and present better values.
Various accessible
distribution channels
Optimized organization
for Health&Beauty brands
distribution market
Attractive brand
portfolio for retailers
Timeline
2020
Expanded ¡®TV Shopping¡¯
distribution channel
Brand of the year award
< RAUSCH >
No.1 Hair care brand
Brand customer loyalty award
< URIAGE >
No.1 Dermo-cosmetics brand
2019
Brand of the year award
< RAUSCH >
No.1 Hair care brand
Brand customer loyalty award
< URIAGE >
No.1 Dermo-cosmetics brand
2018
Launched TIGER BALM
Brand customer loyalty award
< URIAGE >
No.1 Dermo-cosmetics brand
2015
Launched RAUSCH
2014
Expanded ¡®Duty free shop¡¯
distribution channel
2012
Expanded ¡®Hypermarket¡¯
distribution channel
2010
Management of the year award
< KFDA >
2009
Launched NUXE
2008
Expanded ¡®Health&Beauty store¡¯
distribution channel
1999
KNU took over KOLON
cosmetics division
1997
Launched URIAGE
1996
KOLON Pharma started
cosmetics business for
drug store
Ceo Message
KNU is a company specialized in distribution / marketing focusing on ¡®Healthy & Beauty¡¯ brands. After introducing ¡®Dermo-cosmetics¡¯ for the first time in Korea, KNU has been leading the growth of dermo-cosmetics market in Korea for 20 years.

After foundation in 1999, KNU has been fostering the brands healthily and solidly by suggesting the brand positioning and products & channel operation strategy for each growth phase in the long-term vision and perspective centering on the few differentiated brands. The brand know-how accumulated as a reliable partner for a long time in the competitive Korean market is KNU¡¯s biggest and core competitiveness.

KNU promises to grow up together based on the customer value-centered management in various distribution channels including H&B store, drug store, duty free shop, e-commerce, and hypermarket with its unique and appealing brands.
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