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BUSINESS

A company that establishes a strategy in the long-term view based on 20 years of market insights

South Korea is the window to the Asian market and a strategic market for checking on the brand’s global competitiveness. KNU presents services to customers and plans a strategy in the long-term view based on 20 years of operation know-how and market insights. KNU also supports on securing the market share and growing further by understanding the customer’s demands precisely and making proper suggestions.

Our Business

Market Feasibility

Market Trend

Select Brand

Launching Strategy

Brand Position

Channel Portfolio

Product Portfolio

Value & Pricing

Marketing Plan

Operation

Registration

Sales & Marketing

Brand Portfolio

KNU focuses its capacity on the few thoroughly selected brands.
KNU also constructs the attractive brand portfolio for our customers including retailers and
end consumers. When it comes to choosing the brand, the most important factor lies in
creating the synergy between existing brands instead of being in the mutual competition.

Brand Portfolio

OTC Like

Skin care

Scalp care

Muscle pain

Thermal water

Natural

Muscle pain

Distribution Channel

KNU secures the ideal distribution channels for presenting dermo-cosmetics
and healthcare products to end consumers. KNU manages all distributions directly
and presents the optimized product portfolio for retailers.

Optimized organization

Based on 20 years of accumulated know-how, KNU operates an organization optimized for operating dermo-cosmetics and healthcare products. KNU also holds the best operation efficiency by internalizing all functions such as sales, marketing, training, regulatory affairs, design, public relations, and logistics.

Organization

CEO

Managing Director

Management

Finance / HR

SCM

Customer service

Regulation

Sales

Pharmacy

H&B Retail

E-commerce