| COMPANY
Beyond distributor!
Category creator!
KNU has been leading the changes in the dermo-cosmetics market by introducing the famous foreign dermo-cosmetics since 1999, and after expanding to the healthcare field, KNU grew into a company that represents Korea differentiated in the lifestyle field. KNU promises to strengthen the brand and distribution channel portfolio continuously to present new values to the partners.
1996
Since
3100
Channels
4
Brands
123
SKUs
KNU
Mission & Vision
KNU not only distributes the products of partners but also suggests brand positioning and product and channels operation strategy in the long-term point of view. KNU also suggests the continuous growth strategies customized for the brand’s life cycle and market trend.
Mission
Value creation through development of new categories
Vision
A reliable partner that presents new values Core value
As the most reliable partner based on 20 years of specialized
marketing know-how, brand portfolio for creating synergy, and optimized distribution network, KNU tries to respond to the market changes and present better values. Various accessible
distribution channels Optimized organization
for Health&Beauty brands distribution market Attractive brand
portfolio for retailers Timeline
 Expanded ‘TV Shopping’ distribution channel
Brand of the year award | RAUSCH
No.1 Hair care brand
Brand customer loyalty award | URIAGE
No.1 Dermo-cosmetics brand
 Brand of the year award | RAUSCH
No.1 Hair care brand
Brand customer loyalty award | URIAGE
No.1 Dermo-cosmetics brand
 Launched TIGER BALM
Brand customer loyalty award | URIAGE
No.1 Dermo-cosmetics brand
 Launched RAUSCH
 Expanded ‘Duty free shop’ distribution channel
  Expanded ‘Hypermarket’ distribution channel
  Management of the year award | KFDA
 Launched NUXE
 Expanded ‘Health&Beauty store’ distribution channel
  KNU took over KOLON cosmetics division
 Launched URIAGE
 KOLON Pharma started cosmetics business for drug store
CEO Message
KNU is a company specialized in distribution/marketing focusing on
‘Healthy & Beauty’ brands. After introducing ‘Dermo-cosmetics’ for the first time in Korea, KNU has been leading the growth of dermo-cosmetics market in Korea for 20 years. After foundation in 1999, KNU has been fostering the brands healthily and solidly by suggesting the brand positioning and products & channel operation strategy for each growth phase in the long-term vision and perspective centering on the few differentiated brands. The brand know-how accumulated as a reliable partner for a long time in the competitive Korean market is KNU’s biggest and core competitiveness. KNU promises to grow up together based on the customer value-centered management in various distribution channels including H&B store, drug store, duty free shop, e-commerce, and hypermarket with its unique and appealing brands. |
KNU corporation / CEO : JooHyeng Park / Chief Personal Information Protection Officer : JooHyeng Park
Business license number :
214-86-33536 / Telecommunications sales business number : 2014-SeoulGangnam-02057
Address : 2F Dongnamyuhwa BLDG, 12, Yeongdong-daero 86-gill, Gangnam-gu, Seoul 135-502 REP of Korea
E-mail :
contact@knucos.com / Telephone : 02-588-4160 / Fax : 02-588-4164
Copyright ⓒ KNU Cosmetics Corp. All Rights Reserved.